Social Media Marketing Metrics: Measure the Goal, Not Every Number
Social media marketing metrics are useful when they help you decide what to continue or change. A shop seeking orders…
Social Media Content Calendar Strategy: Plan Without Filling Every Day
A social media content calendar strategy should make publishing easier to manage. It should not force your team to post…
Ecommerce Social Media Strategy: Make Products Easier to Buy
An ecommerce social media strategy should answer the questions shoppers have before clicking “buy”. A clear product photo helps, but…
B2B Social Media Marketing Strategy: Help Buyers Make a Decision
A useful B2B social media marketing strategy reflects how organisations buy. One person may identify a problem, another may assess…
Social Media Strategy for Small Business: Start With Customers
A social media strategy for small business should begin with what customers need to know before they buy. A local…
Social Media Strategy Template: Build a Plan You Can Use
A social media strategy template for your team or client should be just one page long when you’re getting started….